The Power of Nanotechnology

NSD products are a combination of natural ingredients blended according to a proprietary process. This process produces a chemical reaction creating an extremely active cleaning agent: a submicroscopic, soap-like molecule called a colloidal micelle or nano-particle. Nano-particles are clusters of linear molecules of fatty esters and fatty acids massed together in a spherical shape (micelle).
They have a head that attracts water (hydrophilic) on the outside and a tail that repels water (hydrophobic) on the inside. The hydrophobic tails attract each other, forming the interior of a micelle. The hydrophilic poles form the tough outer surface of the micelle.
Our nano-particles come from plant enzymes and minerals which compose our aqueous (water based) solution. When nano-particles are mixed with a sufficient amount of water, the outer hydrophilic shell actively seeks and bonds with water molecules. Each particle is completely surrounded by a thin layer of water molecules. This is how water activates the nano-particles to become so aggressively mobile.

We take advantage of " their enhanced properties such as higher strength, lighter weight, increased control of light spectrum, and greater chemical reactivity than their larger-scale counterparts"



When sprayed on your pet, an activated nano-particle comes into contact with a hydrocarbon molecule, the hydrophobic center of the particle bonds to that hydrophobic hydrocarbon molecule (oil, grease, dirt,etc). The activated nano-particle overpowers its attraction to other hydrocarbon molecules and to the surface to which it is attached. The action of a single micelle is multiplied by billions of other micelles. The molecular level emulsification process penetrates highly viscous and sticky materials, lifting them from the surface to which they adhere.

Nano-particle action is like a “micro-jackhammer,” pounding the surface of an organic compound and effectively isolating individual molecules of hydrocarbons and other organic compounds. The attraction of the nano-particle is stronger than the attraction of the hydrocarbon molecule with its neighbor molecules.

Once lifted, these dirt and mineral deposits become 100% biodegradable and are simply completely eliminated in the process.


Oils, greases and other forms of dirt and grime are hydrocarbon molecules, and are hydrophobic. Thus the old saying “Oil and water don’t mix.” When a nano-particle comes in contact with a hydrocarbon molecule, the center of the nano-particle bonds to that similarly hydrophobic hydrocarbon. It disrupts the attraction to other hydrocarbon molecules and to the surface to which it is adhering.


Their tiny size makes them powerful emulsifiers that are more effective than conventional soaps and detergents in dissolving dirt, oil and grease. Due to their size, they have significantly more surface area available to react with oil and water molecules than conventional soap molecules do. This vastly increased ratio of surface area to volume produces surface characteristics that increase the ability of the nano-particles to react with other suspended materials. They reduce the surface tension of water as much as two times more than conventional water-based cleaning formulas and increase the wetting and penetrating properties of any product mixed in the nano-particle solution.


The molecules in hydrocarbons and organic compounds often are stuck together in a clump. Nano-particles break apart these clumps to expose each individual molecule so that each target molecule is affected directly and more efficiently. 


Oil and grease are converted thoroughly into a “nano-emulsion” that cannot re-coagulate to its original state. Conventional surfactants and cleaners merely lift oil from a surface and redeposit it in drains and sewers and waterways. By contrast, the emulsified oils and organic compounds resulting from nano-particle action are separated sufficiently to readily be degraded and digested by bacteria.


Using NSD products reduces or eliminates the health and environmental hazards of toxic cleaners and the free radicals emitted by them. NSD product solutions are highly effective and requires less of it's solution to complete the same task as a traditional pet product.  The short- and long-term benefits of using NSD products over more toxic conventional ones are endless.

*biobased: As certified by the USDA bio-preferred program